This Privacy Policy describes how armyafrica.com (also referred to as the "Site" or "we") collects, uses and discloses your personal information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information required to process your purchases. We may also collect additional information if you contact us for customer support. 

In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information." Please see the list below for more information about the Personal Information we collect and the reasons for collecting Personal Information.

Device Information

• Examples of Personal Information collected: version of web browser, time zone, IP address, what sites or products you view, cookie information, search terms and how you interact with the site.
• Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage in order to optimize our Site.
• Source of collection: collected automatically when you access our Site using cookies, log files, tags, pixels or web beacons.
• Disclosure of business purpose: shared with our processor, Shopify.

Order Information

• Examples of Personal Information collected: name, shipping address, billing address, email address, contact number, payment information (including debit/ credit card numbers).
• Purpose of collection: to provide products or services to you in order to fulfill our contract, to process your payment information, arrange shipping, provide you with invoices and/ or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising related to our products and/ or services.
• Source of collection: collected from the customer.
• Disclosure of business purpose: shared with our processor, Shopify.

Customer Support  Information

• Purpose of collection: to provide customer support.
• Source of collection: collected from the customer.
• Disclosure of business purpose: shared with our processor, Shopify.

Sharing Personal Information
We share your Personal Information with service providers that assist us in providing services that fulfill our contracts with the customer, as described above. For example;

• We use Shopify to power our Site. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or any other legal request for information we receive, or to otherwise protect our rights.

Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe might interest you. We use Google Analytics and Facebook for targeted advertisements. Google Analytics and Facebook are our advertising partners. We use them to help us understand how our customers use the Site. We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases; directly through the use of cookies or other similar technologies (which you may consent to, depending on your location).

You can opt out of targeted advertising by clicking here:

• FACEBOOK
  https://www.facebook.com/settings/?tab=ads
• GOOGLE
  https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://www.optout.aboutads.info/.  

Using Personal Information
We use your Personal Information in order to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services and offers.

Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.